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MARKETING
DOES NOT STOP WITH EXPOSURE
WHY DO MOST AUTHORS END UP WITH OVERSPENDING ON BOOK MARKETING BUT WITH NO RESULTS?
Most book marketing agencies' services begin and stop with book exposure. Getting on a full-page magazine ad, a 3-day international book show, a radio interview, or a YouTube video only builds awareness that your book is there.
The reality is consumers(readers) do not always take immediate actions to purchase.
Without a database of those who visited your book in a show, magazine subscribers, listeners, or viewers, no follow-up action can be done to convert them into book buyers.
Therefore, you always start all over again—buying one service after another with absolutely just the same results.
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OUR APPROACH
ATTRACT
Be clear with your message to your readers.
CAPTURE
Establish your value to your readers and in return they will provide you with their contact information.
NURTURE
Be consistent with your promise. Connect, engage, and provide your readers with valuable materials they can consume.
CONVERT
Proactively lead your readers to the next step, whether it's to purchase, review, or recommend your book.
WHY THIS APPROACH? You don't have to spend on multiple services concurrently or occasionally. We develop a complete sales funnel for you(as an author)—from messaging to conversion. Whether you need to be on social media, use photos or videos, or send emails or SMS, we do what we believe is necessary.
Also, with a clear target on what to achieve after the campaign, you can rest assured that you have quantifiable key performance indicators to evaluate our job.
RECOMMENDED TITLES
One of these books is bound to be the next best-seller! Stay tuned as we bring more exciting materials and programs in 2023!
LET'S GET STARTED HERE.
DISCOVERY
The first phase of a good marketing project is Discovery. In short, it’s the process of learning. Reader Booster needs to learn as much as we can about you, your book goals and readers, and the required steps and campaigns to succeed. With all this information in hand, we begin to lay the foundation for an optimal marketing campaign. The Discovery phase will begin with information gathering. Conversations between our Project Management, Market Research & Development team, and key stakeholders at your end, will further define the goals, determine the key reader personas, and detail the desired outcome of the program.
Detailed insights for the discovery process will be further shared upon engagement.